{"title":"Best Sellers","description":"","products":[{"product_id":"healing-oil","title":"Healing Oil","description":"\u003cp class=\"\"\u003eProtects | Shines | Mends\u003c\/p\u003e\u003cp class=\"\"\u003eVirtue\u003csup\u003e®\u003c\/sup\u003e Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku\u003csup\u003e®\u003c\/sup\u003e protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness, and moisturizing you’d expect from a hair oil and the damage repair, strengthening, and environmental protection that only our human protein can provide. Healing Oil is formulated with clear oils, never yellow, so it glides on light and clean for a glossy finish that won’t alter your color or weigh down your hair. Color-safe, paraben-free, gluten-free, vegan.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard Size - 1.7 fl oz","offer_id":49228937134375,"sku":"021567","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Travel Size - 0.6 fl oz","offer_id":49228937101607,"sku":"026593","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copyof817023021567_Main.jpg?v=1728336959"},{"product_id":"un-frizz-cream","title":"Un-Frizz Cream","description":"\u003cp class=\"\"\u003eSmooths | De-Frizzes | Strengthens\u003c\/p\u003e\n\u003cp class=\"\"\u003eVirtue\u003csup\u003e®\u003c\/sup\u003e Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku\u003csup\u003e®\u003c\/sup\u003e protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. Ideal for frizzy, curly, wavy or thick hair. Offers heat protection up to 450°F \/ 232°C. Color-safe, paraben-free, gluten-free, vegan.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 4 fl oz","offer_id":49235312279847,"sku":"027101","price":44.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2 fl oz","offer_id":49235312312615,"sku":"027118","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023027101_Main.jpg?v=1728486122"},{"product_id":"maxi-wash","title":"MAXI.WASH","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eDETOX SHAMPOO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eDesigned to deliver a much-needed detox, MAXI.WASH removes the build-up of unwanted products and chemicals from the hair. Our gentle detoxifying shampoo helps to purify for a clean, clear and refreshed scalp, and our soothing blend of essential oils brightens the hair while purifying and balancing the scalp. Its deep cleansing action provides a thorough cleanse without stripping the hair of essential oils.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49330116067623,"sku":"KMMW8OZ","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. Oz.","offer_id":49330116100391,"sku":"KMMW40ML","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49330116133159,"sku":"KMMWLTR","price":86.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/MAXI-WASH_250ML.png?v=1737733905"},{"product_id":"everlasting-colour-wash","title":"EVERLASTING.COLOUR WASH","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eCOLOR PROTECT SHAMPOO WITH PH SEALING TECHNOLOGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eColor protect shampoo with pH sealing technology A sulphate-free pH balanced shampoo gently cleanses and closes the cuticle for a shine that helps to lock color in while protecting hair strands from hard water mineral accumulation to guarantee brilliance.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49330238521639,"sku":"KMECW8OZ","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. Oz.","offer_id":49330238554407,"sku":"KMECW40ML","price":8.5,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49330238587175,"sku":"KMECWLTR","price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/EVERLASTING-COLOUR-W_250ML.png?v=1737734398"},{"product_id":"everlasting-colour-rinse","title":"EVERLASTING.COLOUR RINSE","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eCOLOR PROTECT CONDITIONER WITH PH SEALING TECHNOLOGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eColor protect conditioner with pH sealing technology. A color-locking conditioner forms a protective layer to guard against color loss and environmental stressors, while pH balancers help create shine and improve hair’s condition, softness, and hydration while reducing damage and never weighing down the hair.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49330224398631,"sku":"KMECR8OZ","price":48.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. Oz.","offer_id":49330224431399,"sku":"KMECR40ML","price":8.5,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49330224464167,"sku":"KMECRLTR","price":102.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/EVERLASTING-COLOUR-R_250ML.png?v=1737734267"},{"product_id":"hydrate-me-wash","title":"HYDRATE-ME.WASH","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eHYDRATING SHAMPOO FOR NATURAL AND COLORED HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eQuench dull, parched and dry hair, with a nourishing hydration pick-me-up. HYDRATE-ME.WASH is our super-smoothing, hydrating WASH that will replenish hair with much needed moisture. Ideal for hair that’s naturally dry, or exposed to harsh, dry climates, it’s packed with antioxidant goodness to help restore a healthy glow to parched locks.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49330414649639,"sku":"KMHMW8Z","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. Oz.","offer_id":49330414682407,"sku":"KMHMW40ML","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49330414715175,"sku":"KMHMWLTR","price":86.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/HYDRATE-ME-WASH_250ML.png?v=1737734770"},{"product_id":"hydrate-me-rinse","title":"HYDRATE-ME.RINSE","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eMOISTURIZING AND SMOOTHING CONDITIONER FOR NATURAL AND COLORED HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eA luxurious hydrating and smoothing conditioner, designed to restore and replenish hair in need of repair. Ideal for naturally dry hair or for hair that’s been exposed to harsh, dry climates. HYDRATE-ME.RINSE provides an essential moisture boost to nourish dry, parched locks, and transforms the look and feel of split ends. Full of antioxidant goodness, HYDRATE-ME.RINSE leaves the hair with a nourished, healthy-looking glow.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49330400592167,"sku":"KMHMR8Z","price":37.0,"currency_code":"USD","in_stock":true},{"title":"Mini- 1.4 Fl. Oz.","offer_id":49330400624935,"sku":"KMHMR40ML","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49330400657703,"sku":"KMHMRLTR","price":89.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/HYDRATE-ME-RINSE_250ML.png?v=1737734592"},{"product_id":"angel-wash","title":"ANGEL.WASH","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eRESTORATIVE SHAMPOO FOR FINE COLORED HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eIf your over-stressed hair is in need of a little salvation, our delicate ANGEL.WASH volumizing shampoo will nourish and transform fine, fragile hair that has been color-treated or damaged. Infused with soothing essential oils, vitamins, proteins and antioxidants, ANGEL.WASH gently cleanses the scalp and hair while maximizing color longevity, and protecting against harmful free radicals.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49342079861031,"sku":"KMAW8Z","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. Oz.","offer_id":49342079893799,"sku":"KMAW40ML","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49342079926567,"sku":"KMAWLTR","price":86.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/ANGEL-WASH_250ML.png?v=1737731682"},{"product_id":"angel-rinse","title":"ANGEL.RINSE","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eRESTORATIVE CONDITIONER FOR FINE COLORED HAIR\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eTreat fine, fragile and broken hair with ANGEL.RINSE, our weightless, volumizing conditioning RINSE created to soothe and protect fine, damaged and color treated hair. Delicately scented and deeply conditioning, Mango and Cocoa Butters help nourish and moisturize the hair without weighing it down.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attributes product-detail-attributes\"\u003e\n\u003cdiv class=\"row\" data-attr=\"size\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003cdiv class=\"attribute\"\u003e\n\u003cdiv class=\"size-attributes non-color-attribute-swatches\" data-attr=\"size\"\u003e\n\u003cdiv class=\"select-size\" id=\"size-1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.5 Fl. Oz.","offer_id":49342018126119,"sku":"KMAR8Z","price":37.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. Oz.","offer_id":49342018158887,"sku":"KMAR40ML","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49342018191655,"sku":"KMARLTR","price":89.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/ANGEL-RINSE_250ML.png?v=1737731624"},{"product_id":"re-store","title":"RE.STORE","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eREPAIRING, CLEANSING TREATMENT FOR DRY, DAMAGED AND OVER PROCESSED HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eRepair, renew and restore dry, damaged, frizzy over-processed hair with RE.STORE, the third step in our 4-part system for intense repair. Our potent, cleansing and repairing treatment is bursting with the goodness of powerful superfood proteins and fruit enzymes that work to naturally bind moisture to help reconstruct damaged hair. With the help of amino acids, the building blocks of repair, RE.STORE helps to rebuild and restore hair’s elasticity strength and moisture levels.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 6.7 Fl. Oz.","offer_id":49336947376423,"sku":"KMRES6-7Z","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49336947441959,"sku":"KMRESLTR","price":133.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/RE-STORE_200ML.png?v=1737735607"},{"product_id":"full-shampoo","title":"Full Shampoo","description":"\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eCleans | Thickens | Volumizes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eVirtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free. Vegan.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 8 fl oz","offer_id":49191450247463,"sku":"020119","price":44.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2 fl oz","offer_id":49191450280231,"sku":"020003","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 17 fl oz","offer_id":49230994211111,"sku":"020553","price":78.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023020119_Main.jpg?v=1728076107"},{"product_id":"smooth-shampoo","title":"Smooth Shampoo","description":"\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eCleans | Softens | Shines\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eVirtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free. Vegan.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 8 fl oz","offer_id":49235306184999,"sku":"020164","price":44.0,"currency_code":"USD","in_stock":false},{"title":"Travel - 2 fl oz","offer_id":49235306250535,"sku":"020027","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 17 fl oz","offer_id":49235306283303,"sku":"020560","price":78.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023020164_Main.jpg?v=1728485790"},{"product_id":"smooth-conditioner","title":"Smooth Conditioner","description":"\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eHydrates | Silkens | De-Frizzes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eVirtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free. Vegan.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 6.7 fl oz","offer_id":49235238977831,"sku":"020140","price":44.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2 fl oz","offer_id":49235239010599,"sku":"020058","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 17 fl oz","offer_id":49235239043367,"sku":"020577","price":90.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023020140_Main.jpg?v=1728484840"},{"product_id":"curl-defining-whip","title":"Curl-Defining Whip","description":"\u003cp\u003eMoisturizes | Smooths | De-frizzes\u003c\/p\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\" itemprop=\"description\"\u003e\n\u003cp\u003eVirtue\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eCurl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003enot only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Color-safe, paraben-free, gluten-free, vegan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":49231064662311,"sku":"025596","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copyof817023025596_Main.jpg?v=1728396397"},{"product_id":"flourish-density-booster","title":"Flourish Density Booster","description":"\u003cp\u003eStimulates | Strengthens | Thickens\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMeet the only drug-free spray clinically proven to support healthy hair growth. This product is a botanical-based nutrient infusion for the scalp, fueling fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining patented Alpha + Gamma Keratins and a Biomimetic Signal Peptide, the Flourish Density Booster is ideal for hair loss prevention or mild to moderate hair thinning. Color-safe, paraben-free, vegan and gluten-free.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 4 fl oz","offer_id":49231171944743,"sku":"025480","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2 fl oz","offer_id":49231171977511,"sku":"025497","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023025480-MAIN.jpg?v=1728402195"},{"product_id":"flourish-thickening-styling-treatment","title":"Flourish Thickening Styling Treatment","description":"\u003cp\u003ePlumps | Volumizes | Protects\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFlourish\u003c\/span\u003e\u003csup\u003e®️\u003c\/sup\u003e\u003cspan\u003e Thickening Styling Treatment immediately plumps each individual strand for instant thickness and all-day volume for fuller, plumper looking hair without leaving hair feeling sticky or crunchy. \u003c\/span\u003e\u003cspan\u003eThis daily all-in-one leave-in solution\u003c\/span\u003e\u003cspan\u003e thickens, volumizes, hydrates, and repairs \u003c\/span\u003e\u003cspan\u003eall types of fine or thinning hair. \u003c\/span\u003e\u003cspan\u003eIts powdery, soufflé-like cream is packed with densifying ingredients that deliver long-lasting volume, body, and bounce, plus heat protection up to 450°F. While it’s perfect for air-drying, Thickening Styling Treatment also helps hair stand up to styling tools, maintaining its integrity, shape, and overall health.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":49231959949607,"sku":"027620","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copyof817023027620_Main.jpg?v=1728413399"},{"product_id":"6-in-1-styler","title":"6-in-1 Styler","description":"\u003cp\u003eShines | Texturizes | Protects\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eVirtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every hair type, and is the perfect go-to for second-day hair and achieving that \"undone\" finish. \u003cmeta charset=\"utf-8\"\u003eOffers heat protection up to 450°F\/232°C. Color-safe, paraben-free, gluten-free, vegan.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 4 fl oz","offer_id":49235121209639,"sku":"021406","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2 fl oz","offer_id":49235121242407,"sku":"020072","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023021406_Main.jpg?v=1728480779"},{"product_id":"damage-reverse-serum","title":"Damage Reverse Serum","description":"\u003cp\u003eRepairs | Mends | Strengthens\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMeet the leave-in treatment that instantly repairs and forever protects. This new product revolutionizes hair repair by not only instantly repairing existing damage, but fighting future damage. Packed with the highest percentage of our hair-identical protein, Alpha Keratin 60ku®, this wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":49235151585575,"sku":"027309","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Screenshot_2026-01-08_at_12.51.21_PM_copy.png?v=1767894778"},{"product_id":"frizz-block-smoothing-spray","title":"Frizz Block Smoothing Spray","description":"\u003cp\u003eControls | De-Frizzes | Protects\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA weightless spray that creates an impenetrable veil of protection to block humidity and frizz for up to 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays. This lightweight mist won’t create build-up or dry out hair, and it’s heat protective up to \u003cmeta charset=\"utf-8\"\u003e450°F \/ 232°C, leaving hair healthy, silky-soft, and free of frizz for days.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 5 fl oz","offer_id":49235214860583,"sku":"025961","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2 fl oz","offer_id":49235214893351,"sku":"027613","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023025961_Main.jpg?v=1728484320"},{"product_id":"shimmer-shine","title":"SHIMMER.SHINE","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eREPAIRING SHINE MIST\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eAdd a little shimmer to your shine with a treatment spray that smells just as good as it looks. Lightweight finishing mist, with light reflective technology from high-end skincare, adds brilliant shine to the hair with no oily residue or added weight. SHIMMER.SHINE has a specially selected blend of ingredients from the Australian Rainforest, chosen for their ability to flourish in harsh climates, add elasticity and revive lackluster hair. Packed with Vitamins C and E, Baobab, Immortelle and Bamboo, it’s a spritz of shimmering goodness for the hair.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":49330333909287,"sku":"KMSHSH3Z","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/SHIMMER-SHINE_100ML.png?v=1737734894"},{"product_id":"bedroom-hair","title":"BEDROOM.HAIR","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eFLEXIBLE TEXTURIZING HAIRSPRAY\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eLet’s face it, who doesn’t want tousled, sexy bedroom hair? And sure, we’d all like to say, ‘I woke up looking like this’ but the reality is usually a very different story. BEDROOM.HAIR puts touchable texture, separation and movement into the hair, while still allowing you (or someone special) to run your fingers through from roots to tips – the epitome of sexy, bedroom hair with just the right amount of texture. Our flexible, texturizing finishing spray delivers perfectly imperfect locks every time.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attributes product-detail-attributes\"\u003e\n\u003cdiv class=\"row\" data-attr=\"size\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003cdiv class=\"attribute\"\u003e\n\u003cdiv class=\"size-attributes non-color-attribute-swatches\" data-attr=\"size\"\u003e\n\u003cdiv class=\"select-size\" id=\"size-1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.5 Fl. Oz.","offer_id":49338686636327,"sku":"KMBRH8OZ","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 3.4 Fl. Oz.","offer_id":49338686669095,"sku":"KMBRH3-4OZ","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/BEDROOM-HAIR_235ML.png?v=1737737026"},{"product_id":"free-hold","title":"FREE.HOLD","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eFLEXIBLE MEDIUM HOLD STYLING PASTE\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eFeel FREE to create as much HOLD as you like with FREE.HOLD our medium-hold styling paste. FREE.HOLD imparts natural shine and delivers flexible hold with a boost of antioxidant and essential oil goodness, it also helps leave the hair feeling nourished and conditioned. \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attributes product-detail-attributes\"\u003e\n\u003cdiv class=\"row\" data-attr=\"size\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003cdiv class=\"attribute\"\u003e\n\u003cdiv class=\"size-attributes non-color-attribute-swatches\" data-attr=\"size\"\u003e\n\u003cdiv class=\"select-size\" id=\"size-1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 3.5 Oz.","offer_id":49338733101351,"sku":"KMFRH3-4Z","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.1 Oz.","offer_id":49338733134119,"sku":"KMFRH1OZ","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/FREE-HOLD_100G.png?v=1737737075"},{"product_id":"session-spray-flex","title":"SESSION.SPRAY FLEX","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eA LIGHT, FLEXIBLE FINISHING HAIRSPRAY\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eFor those who crave a lighter hold with more flexibility, SESSION.SPRAY FLEX is your go-to finishing hairspray. Our lightweight, fast-drying formula features flexible moulding resins to give your style a workable, lived-in hold with the same humidity resistance and flake-free properties of our beloved SESSION.SPRAY. Our special Elasticity Blend made up of natural extracts helps give hair moisture, strength and smoothness. For every can of SESSION.SPRAY FLEX sold, a financial contribution will be made to help reduce global carbon emissions.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 11.4 Fl. Oz.","offer_id":49338940916007,"sku":"KMSSF11Z","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 3.4 Fl. 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Provides intense hold and memory plus excellent humidity resistance, and brushes out easily and effectively without a trace of flakiness.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 11.4 Fl. Oz.","offer_id":49341448683815,"sku":"KMSS10Z","price":37.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 3.4 Fl. 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Lessening our environmental footprint, and creating products that are kind to the planet is at the heart of everything we do at KEVIN.MURPHY. For every can of FRESH.HAIR sold, a financial contribution will be made to help reduce global carbon emissions.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.5 Fl. Oz.","offer_id":49341579198759,"sku":"KMFH7Z","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 3.4 Fl. Oz.","offer_id":49341579231527,"sku":"KMFH3-4Z","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/FRESH-HAIR_250ML.png?v=1737738151"},{"product_id":"body-mass","title":"BODY.MASS","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eLEAVE-IN PLUMPING CONDITIONING TREATMENT\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eAs the name implies…this is BODY in a bottle. Created using eyelash thickening and lengthening technology, BODY.MASS helps strengthen the hair, while imparting a fullness and thickness that gives you beautiful body and bounce. Richly formulated with Oleanolic Acid, our leave-in plumping treatment helps fortify and strengthen at the roots to help prevent hair aging.\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attributes product-detail-attributes\"\u003e\n\u003cdiv class=\"row\" data-attr=\"size\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003cdiv class=\"attribute\"\u003e\n\u003cdiv class=\"size-attributes non-color-attribute-swatches\" data-attr=\"size\"\u003e\n\u003cdiv class=\"select-size\" id=\"size-1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":49341626777895,"sku":"KMBMT3OZ","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/BODY-MASS_100ML.png?v=1737738284"},{"product_id":"doo-over","title":"DOO.OVER","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eDRY POWDER FINISHING HAIRSPRAY\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eWant a ‘doo’ that packs volume and hold, but with a softer look and feel…DOO.OVER is everything you desire and yet so much more - it’s a ‘hair-doo’ in a can! DOO.OVER is a dry powder finishing spray in-one, that allows for natural movement, yet holds everything in just the right place. The end result is your dream ‘doo’ with a soft, velvety finish, that smells so good you’ll be turning heads for all the right reasons.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":49341741793575,"sku":"KMDO8Z","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/DOO-OVER_250ML.png?v=1737738322"},{"product_id":"anti-gravity-spray","title":"ANTI.GRAVITY.SPRAY","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eWEIGHTLESS HAIRSPRAY FOR VOLUME AND SHINE\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eDefy gravity, and go bigger and even more beautiful with a burst of ANTI.GRAVITY.SPRAY. Our lightweight, non-aerosol hair spray imparts a lush, shine to the hair, and will hold your style in place for longer.\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 5.1 Fl. Oz.","offer_id":49342214963495,"sku":"KMAGS5OZ","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/ANTI-GRAVITY-SPRAY_150ML.png?v=1737731815"},{"product_id":"ibiza-g5-brush","title":"Ibiza G5 Brush","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNarrow barrel and long bristles, known as the bouncy brush, since it leaves hair straight but with a bounce. Great for setting the hair with movement. 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