{"title":"Men's","description":"","products":[{"product_id":"stimulate-me-wash","title":"STIMULATE-ME.WASH","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eSTIMULATING AND REFRESHING SHAMPOO FOR HAIR AND SCALP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eAn invigorating daily shampoo, bursting with revitalizing freshness. Created with a stimulating blend of Camphor Crystals, Bergamot and Black Pepper, STIMULATE-ME.WASH enlivens the senses, as it awakens and clarifies the hair and scalp.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49330151817511,"sku":"KMSTMW8Z-250ML","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49330151850279,"sku":"KMSTMWLTR","price":86.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/STIMULATE-ME-WASH_250ML.png?v=1737733994"},{"product_id":"6-in-1-styling-paste","title":"6-in-1 Styling Paste","description":"\u003cp\u003eShapes | Nourishes | Holds\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eVirtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day - and into the next. Our proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair’s natural layers to leave it looking thicker.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":49235126288679,"sku":"25237","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copyof817023025237_Main.jpg?v=1728481229"},{"product_id":"men","title":"Men's Hair Growth Pack","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur daily hair growth supplement for men with excess shedding and decreased scalp coverage who want to take a proactive approach to hair thinning. Our patented technology visibly improves hair growth and thickness by multi-targeting root causes like hormone imbalances, stress, and poor nutrition—with 100% drug-free ingredients that don't compromise sexual performance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Nutrafol","offers":[{"title":"3 Month","offer_id":49289214886183,"sku":"NUTMEN3M","price":209.0,"currency_code":"USD","in_stock":true},{"title":"1 Month","offer_id":49289214918951,"sku":"NUTMEN1M","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Screenshot_2025-02-25_at_10.32.28_AM.png?v=1740497608"},{"product_id":"hair-serum-for-men","title":"Hair Serum for Men","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA lightweight, restorative hair serum with patent-pending Ashwagandha Exosomes replenishes nutrients directly at the scalp to support visible density and hair strength. For best results, keep consistent and pair with a daily Nutraceutical regimen.\u003c\/span\u003e\u003c\/p\u003e","brand":"Nutrafol","offers":[{"title":"Default Title","offer_id":49291074142503,"sku":"NUTGROWACTM","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_Hair_Serum_for_Men_copy.jpg?v=1732571674"},{"product_id":"thick-again","title":"THICK.AGAIN","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eLEAVE-IN THICKENING TREATMENT FOR THINNING HAIR\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eHair not as thick, full and lush as you’d like? Give it a little extra oomph with THICK.AGAIN. Our leave-in thickening treatment is designed for men with fine or thinning hair, and is rich in essential ingredients that will help thicken the hair and prevent breakage. Using breakthrough eyelash thickening and lengthening technology, we’ve harnessed ingredients that will leave your hair looking thicker and fuller over time.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attributes product-detail-attributes\"\u003e\n\u003cdiv class=\"row\" data-attr=\"size\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003cdiv class=\"attribute\"\u003e\n\u003cdiv class=\"size-attributes non-color-attribute-swatches\" data-attr=\"size\"\u003e\n\u003cdiv class=\"select-size\" id=\"size-1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":49330076582183,"sku":"KMTA3-4Z","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/THICK-AGAIN_100ML.png?v=1737734057"},{"product_id":"free-hold","title":"FREE.HOLD","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eFLEXIBLE MEDIUM HOLD STYLING PASTE\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eFeel FREE to create as much HOLD as you like with FREE.HOLD our medium-hold styling paste. FREE.HOLD imparts natural shine and delivers flexible hold with a boost of antioxidant and essential oil goodness, it also helps leave the hair feeling nourished and conditioned. \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attributes product-detail-attributes\"\u003e\n\u003cdiv class=\"row\" data-attr=\"size\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003cdiv class=\"attribute\"\u003e\n\u003cdiv class=\"size-attributes non-color-attribute-swatches\" data-attr=\"size\"\u003e\n\u003cdiv class=\"select-size\" id=\"size-1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 3.5 Oz.","offer_id":49338733101351,"sku":"KMFRH3-4Z","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.1 Oz.","offer_id":49338733134119,"sku":"KMFRH1OZ","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/FREE-HOLD_100G.png?v=1737737075"},{"product_id":"night-rider","title":"NIGHT.RIDER","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eMATTE, TEXTURE AND DEFINITION PASTE\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eBuckle-up for a tough ride with NIGHT.RIDER, the strongest of our hardworking moulding pastes. Designed to deliver rough, matte texture to enhance short or choppy looks, our state-of-the-art paste helps seal in moisture to prevent hair breakage, and helps hair appear healthier and full of shine.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attributes product-detail-attributes\"\u003e\n\u003cdiv class=\"row\" data-attr=\"size\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003cdiv class=\"attribute\"\u003e\n\u003cdiv class=\"size-attributes non-color-attribute-swatches\" data-attr=\"size\"\u003e\n\u003cdiv class=\"select-size\" id=\"size-1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 3.5 Oz.","offer_id":49338764263719,"sku":"KMNR4Z","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.1 Oz.","offer_id":49338764296487,"sku":"KMNR1OZ","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/NIGHT-RIDER_100G.png?v=1737737233"},{"product_id":"rough-rider","title":"ROUGH.RIDER","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eSTRONG HOLD, MOLDABLE STYLING CLAY\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eRough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, matte look that lasts. Infused with antioxidants and essential extracts it packs a goodness punch as strong as it holds. ROUGH.RIDER also strengthens and helps seal rough ends.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attributes product-detail-attributes\"\u003e\n\u003cdiv class=\"row\" data-attr=\"size\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003cdiv class=\"attribute\"\u003e\n\u003cdiv class=\"size-attributes non-color-attribute-swatches\" data-attr=\"size\"\u003e\n\u003cdiv class=\"select-size\" id=\"size-1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 3.5 Oz.","offer_id":49338880426279,"sku":"KMRR4Z","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.1 Oz.","offer_id":49338880459047,"sku":"KMRR1OZ","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/ROUGH-RIDER_100G.png?v=1737737352"},{"product_id":"touchable","title":"TOUCHABLE","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eSPRAY WAX FINISHING HAIRSPRAY\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eA weightless finishing spray wax that maintains texture and hold to reinforce the appearance of separation. Delivers the finish of a wax with the lightness of a spray, never sticky to the touch. Hibiscus Flower Extract, Milk Thistle, Sea Lavender and Carrot Seed Oil make up a powerful Antioxidant Blend providing the hair with protection and conditioning benefits, complete with a satin sheen.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":49341528375591,"sku":"KMT8OZ","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/TOUCHABLE_250ML.png?v=1737737965"},{"product_id":"2-in-1-shampoo-conditioner","title":"Men Active Cleanse","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis revolutionary 2-in-1 shampoo and conditioner, the first to be certified microbiome-friendly, is clinically tested to unclog pores, hydrate dry scalps, and support men’s unique scalp needs, so that your hair can finally thrive to the fullest.\u003c\/span\u003e\u003c\/p\u003e","brand":"Nutrafol","offers":[{"title":"Default Title","offer_id":49519583265063,"sku":"SCALPMICROBIO2-in-1","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Screenshot2025-02-25at10.17.17AM.png?v=1740496695"},{"product_id":"shave-creme","title":"SHAVE.CRÈME","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSandalwood infused moisture rich shave creme. 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