{"title":"Shampoo","description":"","products":[{"product_id":"blow-dry-wash","title":"BLOW.DRY WASH","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eNOURISHING AND REPAIRING SHAMPOO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eHydrolyzed Pea Protein and our Wood Bark Complex work together to help strengthen and protect hair against breakage with added protection against heat damage. A sulphate-free wash that hydrates while repairing and nourishing.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz","offer_id":49308235792679,"sku":"KMBDW8Z","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. 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Its deep cleansing action provides a thorough cleanse without stripping the hair of essential oils.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49330116067623,"sku":"KMMW8OZ","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. 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Ideal for hair that’s naturally dry, or exposed to harsh, dry climates, it’s packed with antioxidant goodness to help restore a healthy glow to parched locks.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49330414649639,"sku":"KMHMW8Z","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. Oz.","offer_id":49330414682407,"sku":"KMHMW40ML","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49330414715175,"sku":"KMHMWLTR","price":86.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/HYDRATE-ME-WASH_250ML.png?v=1737734770"},{"product_id":"young-again-wash","title":"YOUNG.AGAIN.WASH","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eANTI-AGEING, RESTORATIVE AND SOFTENING SHAMPOO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003ePut youthful body and bounce back into brittle, damaged hair with a nourishing boost of YOUNG.AGAIN.WASH. An essential part of our REJUVENATE regimen, our restorative shampoo delivers a nourishing complex of Amino Acids alongside ingredients selected specifically for their known rejuvenating benefits. The end result will be renewed, youthful-looking luster, and hair that looks and feels young again.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49336794087719,"sku":"KMYAW8Z","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49336794153255,"sku":"KMYAWLTR","price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/YOUNG-AGAIN-WASH_250ML.png?v=1737735471"},{"product_id":"repair-me-wash","title":"REPAIR-ME.WASH","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eRESTORATIVE, STRENGTHENING SHAMPOO FOR DRY AND BRITTLE HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eNourish overtaxed hair back to life, and make dry, damaged, frizzy over-processed hair a thing of the past with a little help from REPAIR-ME.WASH. Prepare to renew and restore frazzled locks with our reconstructing treatment shampoo enriched with powerful proteins and amino acids. It will help to strengthen the hair from root to tip, while gently removing impurities and soothing damage.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49337099518247,"sku":"KMRMW8Z","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. 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Oz.","offer_id":49341950787879,"sku":"KMPLW8OZ","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. Oz.","offer_id":49341950820647,"sku":"KMPLW40ML","price":8.5,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49341950853415,"sku":"KMPLWLTR","price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/PLUMPING-WASH_250ML.png?v=1737740185"},{"product_id":"angel-wash","title":"ANGEL.WASH","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eRESTORATIVE SHAMPOO FOR FINE COLORED HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eIf your over-stressed hair is in need of a little salvation, our delicate ANGEL.WASH volumizing shampoo will nourish and transform fine, fragile hair that has been color-treated or damaged. Infused with soothing essential oils, vitamins, proteins and antioxidants, ANGEL.WASH gently cleanses the scalp and hair while maximizing color longevity, and protecting against harmful free radicals.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49342079861031,"sku":"KMAW8Z","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. Oz.","offer_id":49342079893799,"sku":"KMAW40ML","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49342079926567,"sku":"KMAWLTR","price":86.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/ANGEL-WASH_250ML.png?v=1737731682"},{"product_id":"re-store","title":"RE.STORE","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eREPAIRING, CLEANSING TREATMENT FOR DRY, DAMAGED AND OVER PROCESSED HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eRepair, renew and restore dry, damaged, frizzy over-processed hair with RE.STORE, the third step in our 4-part system for intense repair. Our potent, cleansing and repairing treatment is bursting with the goodness of powerful superfood proteins and fruit enzymes that work to naturally bind moisture to help reconstruct damaged hair. With the help of amino acids, the building blocks of repair, RE.STORE helps to rebuild and restore hair’s elasticity strength and moisture levels.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 6.7 Fl. Oz.","offer_id":49336947376423,"sku":"KMRES6-7Z","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49336947441959,"sku":"KMRESLTR","price":133.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/RE-STORE_200ML.png?v=1737735607"},{"product_id":"recovery-shampoo","title":"Recovery Shampoo","description":"\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eCleans | Replenishes | Nourishes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eVirtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-\u003c\/span\u003esafe, paraben-free, gluten-free. Vegan.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 8 fl oz","offer_id":49235189530919,"sku":"025848","price":44.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2 fl oz","offer_id":49235189563687,"sku":"025862","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 17 fl oz","offer_id":49235189596455,"sku":"020546","price":78.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023025848_Main.jpg?v=1728483848"},{"product_id":"full-shampoo","title":"Full Shampoo","description":"\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eCleans | Thickens | Volumizes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eVirtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free. Vegan.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 8 fl oz","offer_id":49191450247463,"sku":"020119","price":44.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2 fl oz","offer_id":49191450280231,"sku":"020003","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 17 fl oz","offer_id":49230994211111,"sku":"020553","price":78.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023020119_Main.jpg?v=1728076107"},{"product_id":"smooth-shampoo","title":"Smooth Shampoo","description":"\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eCleans | Softens | Shines\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eVirtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free. Vegan.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 8 fl oz","offer_id":49235306184999,"sku":"020164","price":44.0,"currency_code":"USD","in_stock":false},{"title":"Travel - 2 fl oz","offer_id":49235306250535,"sku":"020027","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 17 fl oz","offer_id":49235306283303,"sku":"020560","price":78.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023020164_Main.jpg?v=1728485790"},{"product_id":"curl-shampoo","title":"Curl Shampoo","description":"\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eHydrates | Nourishes | Repairs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eVirtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e \u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 8 fl oz","offer_id":49231048048935,"sku":"024483","price":44.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 17 fl oz","offer_id":49231048114471,"sku":"020294","price":78.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023024483_Main.jpg?v=1728395323"},{"product_id":"de-brassing-shampoo","title":"Colorkick De-Brassing Shampoo","description":"\u003cp\u003eBrightens | Neutralizes | Revitalizes\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray. This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it’s free of harsh, stripping ingredients and purple color deposits, the ColorKick De-Brassing Shampoo is a gentle and nourishing option for toning all hair shades.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":49228896960807,"sku":"024940","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copyof817023024940_Main.jpg?v=1728336094"},{"product_id":"refresh-dry-shampoo","title":"Refresh Dry Shampoo","description":"\u003cp\u003eCleans | Refreshes | Invigorates\u003c\/p\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cspan\u003eVirtue\u003csup\u003e®\u003c\/sup\u003e Dry Shampoo \u003cmeta charset=\"utf-8\"\u003eis a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more build-up, it's a reinvigorating pick-me-up for hair in need of a refresh. Color-safe, paraben-free, gluten-free, vegan.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":49231099658535,"sku":"025619","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copyof817023025619_Main.jpg?v=1728396878"},{"product_id":"refresh-purifying-shampoo","title":"Refresh Purifying Shampoo","description":"\u003cp\u003eDetoxifies | Resets | Clarifies\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eVirtue® Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this deep cleanser detoxifies and brings hair back to its healthiest state. A rejuvenating must-have product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. Color-safe, paraben-free, gluten-free, vegan.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":49231117091111,"sku":"020607","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copyof817023020607_Main.jpg?v=1728398312"},{"product_id":"flourish-hair-rejuvenation-treatment-kit","title":"Flourish Hair Rejuvenation Treatment Kit","description":"\u003cp\u003e\u003cspan\u003eA 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis regimen is ideal for mild to moderate hair thinning due to: h\u003c\/span\u003eereditary factors, hormonal fluctuations, recent pregnancy, nutritional deficiencies and\/or stress. Designed for those seeking a more natural solution. Safe for chemically treated or colored hair. \u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"3 Month","offer_id":49231579316519,"sku":"024407","price":126.0,"currency_code":"USD","in_stock":true},{"title":"1 Month","offer_id":49231579349287,"sku":"024391","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023024407-MAIN.jpg?v=1728407031"},{"product_id":"flourish-shampoo-for-thinning-hair","title":"Flourish Shampoo For Thinning Hair","description":"\u003cp\u003eDetangles | Volumizes | Repairs\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFlourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo clears scalp irritation and flaking. Color-safe, paraben-free, vegan and gluten-free.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 8 fl oz","offer_id":49231658549543,"sku":"025442","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2 fl oz","offer_id":49231658582311,"sku":"025459","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023025442-MAIN.jpg?v=1728408320"},{"product_id":"full-discovery-kit","title":"Full Discovery Kit","description":"\u003cp\u003eElevate your hair's volume and strength with Virtue Labs' Full Discovery Kit. This set features the Full Shampoo and Conditioner, formulated to cleanse and nourish while boosting body and fullness without weighing hair down. 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