{"title":"Smooth","description":"","products":[{"product_id":"un-frizz-cream","title":"Un-Frizz Cream","description":"\u003cp class=\"\"\u003eSmooths | De-Frizzes | Strengthens\u003c\/p\u003e\n\u003cp class=\"\"\u003eVirtue\u003csup\u003e®\u003c\/sup\u003e Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku\u003csup\u003e®\u003c\/sup\u003e protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. Ideal for frizzy, curly, wavy or thick hair. Offers heat protection up to 450°F \/ 232°C. Color-safe, paraben-free, gluten-free, vegan.\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 4 fl oz","offer_id":49235312279847,"sku":"027101","price":44.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2 fl oz","offer_id":49235312312615,"sku":"027118","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023027101_Main.jpg?v=1728486122"},{"product_id":"blow-dry-wash","title":"BLOW.DRY WASH","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eNOURISHING AND REPAIRING SHAMPOO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eHydrolyzed Pea Protein and our Wood Bark Complex work together to help strengthen and protect hair against breakage with added protection against heat damage. A sulphate-free wash that hydrates while repairing and nourishing.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. 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Ideal for hair that’s naturally dry, or exposed to harsh, dry climates, it’s packed with antioxidant goodness to help restore a healthy glow to parched locks.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49330414649639,"sku":"KMHMW8Z","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. 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Full of antioxidant goodness, HYDRATE-ME.RINSE leaves the hair with a nourished, healthy-looking glow.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49330400592167,"sku":"KMHMR8Z","price":37.0,"currency_code":"USD","in_stock":true},{"title":"Mini- 1.4 Fl. Oz.","offer_id":49330400624935,"sku":"KMHMR40ML","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49330400657703,"sku":"KMHMRLTR","price":89.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/HYDRATE-ME-RINSE_250ML.png?v=1737734592"},{"product_id":"smooth-again-wash","title":"SMOOTH.AGAIN.WASH","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eSMOOTHING SHAMPOO FOR THICK, COARSE HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eTame unruly tresses, and fight back against frizz with our targeted smoothing shampoo, SMOOTH.AGAIN.WASH. This smooth operator will nourish and refine thick, coarse and unruly hair, delivering all-over softness and a stronger, smoother, shinier-looking finish.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49338536689959,"sku":"KMSMAW8-5OZ","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49338536755495,"sku":"KMSMAWLITER","price":86.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/SMOOTH-AGAIN-WASH_250ML.png?v=1737736931"},{"product_id":"smooth-again-rinse","title":"SMOOTH.AGAIN.RINSE","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eSMOOTHING CONDITIONER FOR THICK, COARSE HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eSmoothly does it - thanks to our targeted smoothing and refining conditioner SMOOTH.AGAIN.RINSE. Created to nourish and smooth thick, coarse hair using ion-based cationic technology, Keratin Proteins mimic the structure of hair’s natural proteins to seamlessly smooth and refine where needed the most. This hardworking smoothing conditioner also provides a layer of protection to help seal torn, split ends, and reduces the appearance of frizz.\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 8.4 Fl. Oz.","offer_id":49338506608935,"sku":"KMSMAR8-5OZ","price":37.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 1 Liter","offer_id":49338506674471,"sku":"KMSMARLITER","price":89.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/SMOOTH-AGAIN-RINSE_250ML.png?v=1737736897"},{"product_id":"smooth-shampoo","title":"Smooth Shampoo","description":"\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eCleans | Softens | Shines\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eVirtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free. Vegan.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 8 fl oz","offer_id":49235306184999,"sku":"020164","price":44.0,"currency_code":"USD","in_stock":false},{"title":"Travel - 2 fl oz","offer_id":49235306250535,"sku":"020027","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 17 fl oz","offer_id":49235306283303,"sku":"020560","price":78.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023020164_Main.jpg?v=1728485790"},{"product_id":"smooth-conditioner","title":"Smooth Conditioner","description":"\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eHydrates | Silkens | De-Frizzes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(46, 69, 79);\"\u003eVirtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free. Vegan.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 6.7 fl oz","offer_id":49235238977831,"sku":"020140","price":44.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2 fl oz","offer_id":49235239010599,"sku":"020058","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Pro - 17 fl oz","offer_id":49235239043367,"sku":"020577","price":90.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023020140_Main.jpg?v=1728484840"},{"product_id":"frizz-block-smoothing-spray","title":"Frizz Block Smoothing Spray","description":"\u003cp\u003eControls | De-Frizzes | Protects\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA weightless spray that creates an impenetrable veil of protection to block humidity and frizz for up to 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays. This lightweight mist won’t create build-up or dry out hair, and it’s heat protective up to \u003cmeta charset=\"utf-8\"\u003e450°F \/ 232°C, leaving hair healthy, silky-soft, and free of frizz for days.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue Labs","offers":[{"title":"Standard - 5 fl oz","offer_id":49235214860583,"sku":"025961","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2 fl oz","offer_id":49235214893351,"sku":"027613","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copy_of_817023025961_Main.jpg?v=1728484320"},{"product_id":"smooth-discovery-kit","title":"Smooth Discovery Kit","description":"\u003cp\u003eTame frizz and achieve sleek, manageable hair with Virtue Labs' Smooth Discovery Kit. This set includes the Smooth Shampoo and Conditioner, designed to hydrate and smooth hair while reducing frizz and flyaways. Combined with the Restorative Treatment Mask, it delivers lasting nourishment and shine for a polished, healthy look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTravel-Size Smooth Shampoo 2oz\u003c\/li\u003e\n\u003cli\u003eTravel-Size Smooth Conditioner 2oz\u003c\/li\u003e\n\u003cli\u003eDeluxe Mini Restorative Treatment Mask 0.5oz\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue Labs","offers":[{"title":"Default Title","offer_id":49235299959079,"sku":"026036","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/Copyof817023026036_Main.jpg?v=1728485436"},{"product_id":"ever-smooth","title":"EVER.SMOOTH","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eSMOOTHING HEAT-ACTIVATED STYLE EXTENDER\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eActivated by the heat of your blow dryer, this weightless spray creates the ultimate silky, smooth blow dry with softness, volume and a frizz free finish.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":49308298543399,"sku":"KMES5-1OZ","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/EVER-SMOOTH_150ML.png?v=1737733036"},{"product_id":"hydrate-me-masque","title":"HYDRATE-ME.MASQUE","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eHYDRATING MASQUE FOR FRIZZY, COARSE AND COLORED HAIR\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eGive dry, parched hair an intense burst of hydration with HYDRATE-ME.MASQUE. Our repairing and smoothing treatment MASQUE delivers hydration and moisture to dry hair, or hair that’s been exposed to harsh, dry climates.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 6.7 Fl. Oz.","offer_id":49330316378407,"sku":"KMHMM6-7Z","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/HYDRATE-ME-MASQUE_200ML.png?v=1737734454"},{"product_id":"smooth-again","title":"SMOOTH.AGAIN","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003cstrong\u003eSMOOTHING, ANTI-FRIZZ LEAVE-IN TREATMENT\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"col product-headline\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eDual purpose SMOOTH.AGAIN delivers all the benefits of a hard-working styling product, alongside the smoothing and nourishing benefits of a treatment. Our leave-in smoothing treatment helps eliminate frizz, leaving you with smoother, silkier more touchable hair.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Standard - 6.7 Fl. Oz.","offer_id":49338477773095,"sku":"KMSMA7Z","price":41.0,"currency_code":"USD","in_stock":true},{"title":"Mini - 1.4 Fl. Oz","offer_id":49338477805863,"sku":"KMSMA40ML","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/files\/SMOOTH-AGAIN_200ML_8db01601-c95d-4220-8336-fcec1442beaa.png?v=1737736792"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/6918\/5575\/collections\/SMOOTH_KM_MEDRES_RGB.jpg?v=1782322133","url":"https:\/\/www.katekandel.com\/collections\/smooth.oembed","provider":"Kate Kandel Salon","version":"1.0","type":"link"}