Curl Shampoo

$44.00
Size Standard - 8 fl oz

Only 3 left in stock

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Hydrates | Nourishes | Repairs

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, vegan.

 

Wet hair thoroughly, work a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp. Work lather through the ends and rinse.

A broad range of curl patterns.

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Proven Results

94% said curls were bouncier after 1 week

92% said curls were more defined after 1 week

92% said hair was softer, shinier, and curls stayed bouncier after 2 weeks


Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

Key Ingredients

Jojoba Oil: Provides moisture and hydration to enhance shine and detangling

Ceratonia Siliqua Gum: Locks in moisture and helps define curls

Bean-Based Polymers: Facilitate curl formation and definition