Smooth Shampoo

$44.00
Size Standard - 8 fl oz

Only 1 left in stock

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Cleans | Softens | Shines

Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free. Vegan.

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.

All hair types, especially those with frizz-prone or wavy hair.

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Proven Results

97% said hair looked smoother*

97% said hair looked healthier*

80% felt hair looked smoother and more hydrated**


*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).
**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

Key Ingredients

Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.

Phospholipids: Derived from natural soybeans to help fight frizz and protect against humidity.

Guto Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.

Our Stylist Neeley Israel's Thoughts on this Product

"The Virtue Smooth line tames my thick, coarse, frizzy locks, making it easier to control while giving me all the great benefits of Virtue’s human-derived keratin - like strengthening and smoothing the hair from the inside out. Plus, it has the best minty but also beachy smell."

Learn More About Neeley Israel